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作者 (1-5 之 5)
Rossi, Patricia,
1
 book jacket

 Back to the future : using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

Cham : Springer International Publishing : Imprint: Springer, 2018
E - TOC / Resources
 2018
電腦檔

館藏地: 中央研究院
2
 book jacket

 Boundary blurred : a seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference
Academy of Marketing Science Annual Conference (2018 : New Orleans, Louisiana)
Cham : Springer International Publishing : Imprint: Springer, 2018
E - TOC / Resources
 2018
電腦檔

館藏地: 中央研究院
3
 book jacket

 Finding new ways to engage and satisfy global customers : proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
World Marketing Congress (2018 : Porto, Portugal)
Cham : Springer International Publishing : Imprint: Springer, 2019
E - TOC / Resources
 2019
電腦檔

館藏地: 中央研究院
4
 book jacket

 Marketing at the confluence between entertainment and analytics : proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
World Marketing Congress (19th : 2016 : France)
Cham : Springer International Publishing : Imprint: Springer, 2017
E - TOC / Resources
 2017
電子書

館藏地: 中央研究院
5
 book jacket

 Marketing transformation : marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
World Marketing Congress (20th : 2017 : Christchurch, New Zealand)
Cham : Springer International Publishing : Imprint: Springer, 2018
E - TOC / Resources
 2018
電腦檔

館藏地: 中央研究院
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