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作者 Speicher, S. A. Renee
書名 Intraorganizational diffusion of communication technology
國際標準書號 0591620189
book jacket
說明 292 p
附註 Source: Dissertation Abstracts International, Volume: 58-10, Section: A, page: 3776
Thesis (Ph.D.)--The University of Kansas, 1997
This case study investigated intraorganizational diffusion of a communication technology, Lotus Notes, through the lens of Rogers' (1995) diffusion model in a manufacturing organization. The input-process-outcome analytic approach taken in this study afforded a new vantage from which to view diffusion. Using qualitative and quantitative data to integrate organizational and individual level data, the researcher developed findings grounded in structuration (Giddens, 1979) based on the theoretical components of Lewis and Seibold's intraorganizational innovation adoption framework (1993)
Five major findings were forwarded. The analysis revealed that separate applications of the same communication technology diffused differently when evaluated through Rogers' (1995) diffusion model. Second, complexity of innovation, critical mass, and technology/requirement match accounted for the variance between application diffusions. These findings supported the development of flexible, dynamic models for examining diffusion
Third, mutually exclusive functionalities of the innovation-in-use predicated variable degrees of fidelity and uniformity. Fourth, top management endorsement of technology infrastructure and technology culture indirectly but significantly moderated fidelity and uniformity of innovation. Finally, user characteristics moderated effects of structured implementation activities (training) accounting for variance in user innovation-role involvement. The final three results demonstrated that degree of fidelity and uniformity of technological innovations is dependent upon complex interactions among individuals, the organization, and the technology
School code: 0099
Host Item Dissertation Abstracts International 58-10A
主題 Speech Communication
Education, Technology
Business Administration, Management
Alt Author The University of Kansas
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