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作者 Academy of Marketing Science. Annual Conference (2005 : Tampa, Florida)
書名 Marketing, technology and customer commitment in the new economy : proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / edited by Harlan E. Spotts
出版項 Cham : Springer International Publishing : Imprint: Springer, 2015
國際標準書號 9783319117799 (electronic bk.)
9783319117782 (paper)
國際標準號碼 10.1007/978-3-319-11779-9 doi
book jacket
說明 1 online resource (xxxiii, 306 pages) : illustrations, digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
系列 Developments in marketing science, 2363-6165
Developments in marketing science
附註 This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Springer
Host Item Springer eBooks
主題 Marketing -- Congresses
Marketing -- Management -- Congresses
Economics/Management Science
Marketing
Business Strategy/Leadership
Sales/Distribution/Call Center/Customer Service
Alt Author Spotts, Harlan E., editor
SpringerLink (Online service)
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