Record:   Prev Next
作者 Tomlins, Claire T., author
書名 What's your business? [electronic resource] : corporate design strategy concepts and processes / Claire T. Tomlins
出版項 London : Routledge, 2016
國際標準書號 9781315547381 (e-book : PDF)
9781472417466 (hardback)
book jacket
說明 1 online resource (xx, 301 p.)
附註 "A Gower book"--cover
First published 2014 by Gower Publishing
Includes bibliographical references (p. [255]-276) and index
pt. I. Ground base : how corporate design started and evolved -- pt. II. Setting the strategy -- pt. III. Cohesive design management -- pt. IV. Navigating symbolic practice -- pt. V. Digital corporate design
主題 Corporate image -- Design
Industrial design coordination
Web sites -- Design
Strategic planning
Corporate image -- Design
Industrial design coordination
Strategic planning
Web sites -- Design
Record:   Prev Next