MARC 主機 00000cam a2200361 a 4500 
001    1071025567 
003    FlBoTFG 
005    20181031165216.0 
006    m     o  d         
007    cr             
008    180706s2016    enka    ob    001 0 eng d 
020    9781317561927 (e-book) 
020    9781315734750 (e-book : PDF) 
020    9781317561903 (e-book: Mobi) 
020    9781317561910 (e-book: ePub) 
020    9781138837959 (hardback) 
020    9781138837973 (paperback) 
035    (OCoLC)958098912 
040    FlBoTFG|cFlBoTFG|dAS 
050  4 HF5415.32|b.V475 2016 
082 04 658.83|bV514 
100 1  Verhoef, Peter C.,|eauthor 
245 10 Creating value with big data analytics|h[electronic 
       resource] :|bmaking smarter marketing decisions /|cPeter 
       C. Verhoef, Edwin Kooge and Natasha Walk 
260    London :|bRoutledge,|c2016 
300    1 online resource (xxii, 316 p.) 
504    Includes bibliographical references and index 
505 0  1. Big data challenges -- 2. Creating value using big data
       analytics -- 2.1. Value-customer metrics -- 2.2. Value-to-
       firm metrics -- 3. Data, data everywhere -- 3.1. Data 
       integration -- 3.2. Customer privacy and data secrutiy -- 
       4. How big data are changing analytics -- 4.1. Classic 
       data analytics -- 4.2. Big data analytics -- 4.3. Creating
       impact with storytelling and visualization -- 5. Building 
       successful big data capabilities -- 6. Every business has 
       (big) data : let's use them -- 7. Concluding thoughts and 
       key learning poitns 
650  0 Big data 
650  0 Consumer profiling 
650  0 Marketing|xData processing 
700 1  Kooge, Edwin 
700 1  Walk, Natasha 
856 40 |uhttps://www.taylorfrancis.com/books/9781317561927
       |zeBook(Taylor & Francis)