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作者 Uscinski, Joseph E
書名 The people's news : media, politics, and the demands of capitalism / Joseph E. Uscinski
出版項 New York : New York University Press, [2014]
國際標準書號 9780814760338 (hbk.)
9780814764886 (pbk.)
0814760333 (hbk.)
0814764886 (pbk.)
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 近史所郭廷以圖書館  302.23 U84    在架上    30550100557642
 人文社會聯圖  P94 .U83 2014    在架上    30610020433777
 人社中心  P94 U83 2014    在架上    30560400477011
說明 viii, 187 p. ; 24 cm
附註 Includes bibliographical references (pages 167-182) and index
1. Introduction: Whose news? -- 2. Informational demands for news: agenda setting and audience influence -- 3. Demands for gratification: competing in the national news economy -- 4. Perpetual feedback: monitoring the new media environment -- 5. Where can we go? Consuming responsibly
"In an ideal world, journalists act selflessly and in the public interest regardless of the financial consequences. However, in reality, news outlets no longer provide the most important and consequential stories to audiences; instead, news producers adjust news content in response to ratings, audience demographics, and opinion polls. While such criticisms of the news media are widely shared, few can agree on the causes of poor news quality. The People's News argues that the incentives in the American free market drive news outlets to report news that meets audience demands, rather than democratic ideals.In short, audiences' opinions drive the content that so often passes off as "the news." The People's News looks at news not as a type of media but instead as a commodity bought and sold on the market, comparing unique measures of news content to survey data from a wide variety of sources. Joseph Uscinski's rigorous analysis shows news firms report certain issues over others - not because audiences need to know them, but rather, because of market demands. Uscinski also demonstrates that the influence of market demands also affects the business of news, prohibiting journalists from exercising independent judgment and determining the structure of entire news markets as well as firm branding. Ultimately, the results of this book indicate profit-motives often trump journalistic and democratic values.The findings also suggest that the media actively responds to audiences, thus giving the public control over their own information environment. Uniting the study of media effects and media content, The People's News presents a powerful challenge to our ideas of how free market media outlets meet our standards for impartiality and public service. Joseph Uscinski is Assistant Professor of Political Science at the University of Miami"-- Provided by publisher
主題 Mass media -- Social aspects
Mass media and culture
Mass media -- Economic aspects
Mass media -- Influence
Mass media -- Public opinion
Mass media -- Moral and ethical aspects
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