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作者 Dertouzos, James N., 1950-
書名 The effects of military advertising : evidence from the advertising mix test / James N. Dertouzos
出版項 Santa Monica, CA : Rand Corp., [1989]
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 歐美所圖書館  355.223 D4489ef 1989    在架上    30500101184540
說明 xiii, 37 p. ; 28 cm
系列 A Rand note ; N-2907-FMP
附註 "Prepared for the Office of the Assistant Secretary of Defense for Force Management and Personnel."
"March 1989."
Includes bibliographical references
EAS: HY
主題 United States. Army -- Recruiting, enlistment, etc
Advertising -- Recruiting and enlistment -- United States
Alt Author Rand Corporation
United States. Office of the Assistant Secretary of Defense/Force Management and Personnel
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