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作者 Kim, Eun Young
書名 Affiliate network relationships: A comparison of affiliate agreements for apparel and accessories sites
國際標準書號 9780542396915
book jacket
說明 150 p
附註 Source: Masters Abstracts International, Volume: 44-03, page: 1187
Supervisor: Jana M. Hawley
Thesis (M.S.)--University of Missouri - Columbia, 2005
Online companies continue to seek new business strategies in e-commerce to meet consumers' needs. Several studies regard the affiliate program as today's new business model in e-commerce in order to strengthen profitability
Affiliate program, in a broad sense, refers to any type of revenue sharing program where an affiliate web site receives a portion of income for delivering sales, leads, or traffic to a merchant web site. Although there is no online apparel company on the outstanding stage doing affiliate programs, affiliate marketing is gaining more importance in apparel business. Affiliate marketing includes the notion of e-commerce, online marketing, and relationship marketing
The purpose of this study was to provide insights into and comprehension of affiliate networking and its overall importance to e-commerce. This exploratory research was conducted with both qualitative and quantitative methods on apparel and accessories related to online shopping sites. Content analysis of online affiliate contracts and statistical analysis of the key components of the contracts was used to seek a better understanding of affiliate programs
Findings and discussion of the study provide implications for theoretical researchers, e-commerce educators in the textiles and apparel industry, and practical marketers for all affiliate networking companies
School code: 0133
DDC
Host Item Masters Abstracts International 44-03
主題 Business Administration, Marketing
Computer Science
Design and Decorative Arts
Business Administration, Management
0338
0984
0389
0454
Alt Author University of Missouri - Columbia
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