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作者 Thompson, Melissa L
書名 Agenda setting and framing: How politically slanted media affect the public
國際標準書號 9780542566356
book jacket
說明 94 p
附註 Source: Masters Abstracts International, Volume: 44-05, page: 2054
Adviser: Wendy Geiger
Thesis (M.A.)--Central Missouri State University, 2006
Using Agenda-Setting and Framing theories, this study examined the effects of politically slanted cable news programs on the public. An experimental methodology was employed to obtain data about the participants rating of credibility, effect of the content on participant's objectivity/subjectivity, and liberal/conservative bias for two days of transcripts provided to the participants. The participants were randomly assigned to one of four groups (CNN/political, CNN/non-political, FOX/political, FOX/non-political). Participants read the transcripts (in which all references to the transcript's source was obscured), then went online to complete a questionnaire. Results indicated that there was a statistically significant difference in the credibility rating between FOX and CNN programs with CNN programming being perceived as having a higher level of credibility. This research suggests that the effect of politically slanted cable news outlets could be very strong, however more research in this area is needed
School code: 0958
DDC
Host Item Masters Abstracts International 44-05
主題 Political Science, General
Mass Communications
0615
0708
Alt Author Central Missouri State University
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