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作者 McDonnell, Terence Emmett
書名 AIDS streetscapes: A social iconography of HIV/AIDS campaigns in Accra, Ghana
國際標準書號 9781109517910
book jacket
說明 289 p
附註 Source: Dissertation Abstracts International, Volume: 70-12, Section: A, page: 4875
Adviser: Wendy Griswold
Thesis (Ph.D.)--Northwestern University, 2009
Why do well-funded, well-researched, international AIDS media campaigns fail to engender changes in sexual behavior? In an effort to persuade people to protect themselves from HIV infection, AIDS organizations produce media campaigns for circulation through urban space. Often these campaigns fail to resonate or change behavior. To understand how communication is disrupted I create a social iconography of AIDS campaigns: a study of the social practices, interactions, and contexts around representations of AIDS in Accra. By adopting a mixed-method approach (which includes ethnography, interviews, focus groups, photographic documentation, and content analysis), this research improves on single campaign, "small-n," pretest/post-test evaluations that characterize health communication research. This cultural comparative approach attends to meaning at every stage of communication, from production to circulation and reception, articulating new mechanisms that explain the cultural power of AIDS campaigns. I find that producers' commitment to formative research and following global "best practices" of design constrains the kinds of objects they produce. Additionally, despite pretesting campaign materials with their target audience, the materiality of objects and cultural practices of local audiences disrupt the effective communication of AIDS knowledge
School code: 0163
Host Item Dissertation Abstracts International 70-12A
主題 Health Sciences, Public Health Education
Health Sciences, Public Health
Sociology, Public and Social Welfare
Mass Communications
0500
0573
0630
0708
Alt Author Northwestern University. Sociology
記錄 49 之 2276
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