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作者 Avraham, Eli, author
書名 Tourism marketing for developing countries : battling stereotypes and crises in Asia, Africa and the Middle East / by Eli Avraham, Eran Ketter
出版項 London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016
國際標準書號 9781137342157 (electronic bk.)
9781349579198 (paper)
國際標準號碼 10.1057/9781137342157 doi
book jacket
說明 1 online resource (ix, 193 pages) : digital ; 23 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
附註 Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists
Host Item Springer eBooks
主題 Tourism -- Marketing
Business and Management
Marketing
Tourism Management
International Business
Business Strategy/Leadership
International Economics
Development Economics
Alt Author Ketter, Eran, author
SpringerLink (Online service)
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