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作者 Sudman, Seymour
書名 Thinking about answers : the application of cognitive processes to survey methodology / Seymour Sudman, Norman M. Bradburn, Norbert Schwarz
出版項 San Francisco : Jossey-Bass Publishers, [2010]
國際標準書號 9781118016091 (pbk.)
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 人社中心  HN29 S6915 2010    到期 08-17-20    30560400477508
說明 xiv, 304 pages : illustrations ; 23 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
附註 Originally published in 1996 (First edition HB Printing).
Includes bibliographical references (pages 269-293) and indexes
Introduction -- Methods for determining cognitive processes and questionnaire problems -- Answering a survey question: cognitive and communicative processes -- Psychological sources of context effects in survey measurement -- The direction of context effects: what determines assimilation or contrast in attitude measurement -- Order effects within a question: presenting categorical response alternatives -- Autobiographical memory -- Event dating -- Counting and estimation -- Proxy reporting -- Implications for questionnaire design and the conceptualization of the survey interview
In this book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. Thinking About Answers is based on the most current insights from research on survey methods and cognitive psychology. The authors present the survey as a social conversation and investigate and document the meanings of the answers respondents give to researchers. Thinking About Answers is an invaluable resource for survey research practitioners and students, cognitive and methodology researchers, and methods or cognitive psychology students
主題 Social surveys -- Methodology
Data Collection -- methods
Mental Recall
Self Disclosure
Cognitieve processen
Enquêtes sociologiques -- Méthodologie
Enquêtes, Méthode des
Psychologie cognitive
Enquêtes sociales. eclas
Méthodologie. eclas
Rassemblement des données. eclas
Cognition. fast (OCoLC)fst00866457
Social surveys -- Methodology. fast (OCoLC)fst01123398
Survey-onderzoek. gtt
Vragenlijsten. gtt
Cognitieve processen. gtt
Psychologie cognitive. ram
Enquêtes, Méthode des. ram
Cognition. ram
Enquêtes sociologiques -- Méthodologie. ram
Fragebogen. swd
Kognitiver Prozess. swd
Social surveys Methodology
Alt Author Bradburn, Norman M
Schwarz, Norbert, 1953-
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