Originally published in 1996 (First edition HB Printing).
Includes bibliographical references (pages 269-293) and indexes
Introduction -- Methods for determining cognitive processes and questionnaire problems -- Answering a survey question: cognitive and communicative processes -- Psychological sources of context effects in survey measurement -- The direction of context effects: what determines assimilation or contrast in attitude measurement -- Order effects within a question: presenting categorical response alternatives -- Autobiographical memory -- Event dating -- Counting and estimation -- Proxy reporting -- Implications for questionnaire design and the conceptualization of the survey interview
In this book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. Thinking About Answers is based on the most current insights from research on survey methods and cognitive psychology. The authors present the survey as a social conversation and investigate and document the meanings of the answers respondents give to researchers. Thinking About Answers is an invaluable resource for survey research practitioners and students, cognitive and methodology researchers, and methods or cognitive psychology students