MARC 主機 00000nam  2200337Ka 4500 
001       00000131 
005    19991016172844.0 
006    m        d         
007    cr cn| 
008    060216s2005    ctu     sb    001 0 eng d 
020    031303687X (electronic bk.) 
020    9780313036873 (electronic bk.) 
037    |bGreenwood eBooks|nhttp://www.ebooks.greenwood.com/
       about.asp 
040    LUCPP|cLUCPP|dWDICP 
049    WDIA 
050 14 HF5821|b.H637 2005eb 
082 04 659.1/042|222 
100 1  Hood, John M.|q(John McDonald),|d1966- 
245 10 Selling the dream|h[electronic resource] :|bwhy 
       advertising is good business /|cJohn Hood 
260    Westport, Conn. :|bPraeger Publishers,|c2005 
300    x, 258 p. ;|c25 cm 
504    Includes bibliographical references (p. [225]-249) and 
       index 
505 0  Introduction -- The birth of advertising and commercial 
       culture -- A carnival of conspicuous consumption -- 
       Broadcasting revolution, advertising evolution -- The new 
       economics and science of advertising -- Living the 
       commercial life -- Health claims and the problem of fraud 
       -- Advertising and the consuming child -- The economics 
       and ethics of selling sin -- Conclusion 
533    Electronic reproduction.|bWestport, Conn. :|cGreenwood 
       Press,|d2006.|nAvailable via the World Wide Web.|nAccess 
       is limited to subscribers of ebooks.greenwood.com 
590    GreenWorld 
650  0 Advertising|xSocial aspects 
655  7 Electronic books.|2local 
776 1  |cOriginal|z0275984354|w(DLC)  2005018656|w(OCoLC)60971727
856 4  |uhttp://www.ebooks.greenwood.com/reader.jsp?x=C8435&
       p=cover 
910    cpp3253