| 說明 |
x, 258 p. ; 25 cm |
| 附註 |
Includes bibliographical references (p. [225]-249) and index |
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Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion |
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Electronic reproduction. Westport, Conn. : Greenwood Press, 2006. Available via the World Wide Web. Access is limited to subscribers of ebooks.greenwood.com |
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GreenWorld |
| 鏈接 |
Original 0275984354 (DLC) 2005018656 (OCoLC)60971727
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| 主題 |
Advertising -- Social aspects
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Electronic books. local
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