| 書名 |
The new advertising [electronic resource] : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala |
| 出版項 |
Santa Barbara, Calif. : Praeger, 2016 |
| 國際標準書號 |
9781440833434 (e-book) |
|
9781440833427 (alk. paper) |
|
