MARC 主機 00000nam a2200301 a 4500 
001    0000000018 
005    19991030154142.0 
006    m    eo  d         
007    cr bn |||m|||a 
008    160617s2016    caua    ob    001 0 eng   
010    |z2016017533 
020    9781440833434 (e-book) 
020    9781440833427 (alk. paper) 
040    DLC|beng|cDLC|dDLC 
042    pcc 
050 04 HF5823|b.N4475 2016 
082 04 659.1|223 
245 04 The new advertising|h[electronic resource] :|bbranding, 
       content, and consumer relationships in the data-driven 
       social media era /|cRuth E. Brown, Valerie K. Jones, and 
       Ming Wang, editors ; foreword by Don E. Schultz ; epilogue
       by Valerie K. Jones and Rishad Tobaccowala 
260    Santa Barbara, Calif. :|bPraeger,|c2016 
300    1 online resource (2 v.) :|bill 
504    Includes bibliographical references and index 
505 0  v. 1. Traditional advertising transformed -- v. 2. New 
       media, new uses, new metrics 
650  0 Advertising 
650  0 Internet advertising 
650  0 Internet marketing 
650  0 Social media 
700 1  Brown, Ruth E.|c(Professor of advertising) 
856 40 |uhttp://ebooks.abc-clio.com/?isbn=9781440833434