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作者 García Martínez, Antonio, author
書名 Chaos monkeys : obscene fortune and random failure in Silicon Valley / Antonio García Martínez
出版項 New York, NY : Harper, an imprint of HarperCollinsPublishers, [2016]
國際標準書號 9780062458193
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 人文社會聯圖  HF5414 .G37 2016    在架上    30610020528857
版本 First edition
說明 xi, 515 pages ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
附註 Includes index
Prologue: The garden of forking paths -- pt. 1. Disturbing the peace. The undertakers of capitalism ; The human attention exchange ; Knowing how to swim ; Abandoning the shipwreck -- pt. 2. Pseudorandomness. Let me see your war face ; Like marriage, but without the fucking ; Speed is a feature ; D-Day ; A conclave of angels ; The hill of sand ; Turning and turning in the widening gyre ; ¡No pasarán! ; The dog shit sandwich ; Victory ; Launching! ; Dates @Twitter ; Acquisition chicken ; Getting liked ; Getting poked ; The various futures of the forking paths ; Retweets are not endorsements ; The dotted line ; Endgame -- pt. 3. Move fast and break things. Boot camp ; Product masseur ; Google delenda est ; Leaping headlong ; One shot, one kill ; Twice bitten, thrice shy ; Ads five-oh ; The narcissism of privacy ; Are we savages or what? ; O Death ; The barbaric yawn ; Going public ; When the flying saucers fail to appear ; Monetizing the tumor ; The great awakening ; Barbarians at the gates ; IPA > IPO ; Initial public offering: a reevaluation ; Flash boys ; Full frontal Facebook ; Microsoft shrugged ; Ad majorem Facebook gloriam ; Adiós, Facebook ; Pandemonium lost -- Epilogue: Man plans and God laughs
"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent expos©♭ of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world"--NoveList
主題 Social media -- Marketing
Online social networks
Internet industry -- Biography
Internet marketing
Digital media
Marketing -- Management
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