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書名 World branding. English
World branding : concept, strategy and design / [edited by] World Branding Committee, representative, Hiro Minamiyama ; [translation: Kazuko Fujimoto-Hedges and Keiko Ihara]
出版項 Corte Madera, Calif. : Gingko Press Inc., 2007
國際標準書號 9781584232834 (pbk.)
1584232838 (pbk.)
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 人文社會聯圖  HD69.B7 W6713 2007    在架上    30610020258828
版本 English language ed
說明 295 p. : col. ill. ; 30 cm
附註 "First published in Japan in 2006 by Graphic-sha Pub."--T.p. verso
Translation of: [World branding = 世界のブランド{u229D0}略 : そのコンセプトとデザイン]
I. Guide to world branding / Hiro Minamiyama -- II. Perspective for future branding. The search for a distinct image / Uli Mayer-Johanssen, Klaus-Peter Johanssen -- Going global / Jeff Swystun -- The end of branding / Barbara Brian -- What is a brand? / Motoo Nakanishi -- Branding with letters / Bo Linnemann -- Fit for the future through consistent brand management / Friederike Biegel, Isabel Ossenberg. III. Case studies. Scandinavian Airlines, Audi, Wilkhahn Muji, A Coherent National Brand for Denmark, South Tyrol, The Netherlands Ministry of Defence, The British Library, Adobe, Danske Bank Group, Hyndaicard -- au -- Human Group -- IV. Branding agencies
主題 Brand name products
Business names
Branding consultants
Place marketing
Alt Author Minamiyama, Hiro, 1936-
Fujimoto-Hedges, Kazuko
Ihara, Keiko
World Branding Committee
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